Running a small business or startup is hard. As founders, we dedicate our lives to building our businesses, but rarely are we founders experts in marketing. We intuitively understand the value of advertising and the potential that it has in delivering growth to our business, but the world of marketing is vast and often confusing. Digital marketing in particular is powerful, but also complex: tools from giants like Google can feel unintuitive—or even daunting.
I encountered this problem first hand when I launched my last startup, a high-end food delivery service in Tokyo. The day I launched my first Google Search campaign, I immediately saw an uptick in new business. And yet, I knew that I was leaving a ton of money on the table by running under-optimized and wasteful campaigns. As a founder of a small startup where I was 24/7 to keep every aspect of the business glued together, I simply did not have the time to dedicate to learning the boundless intricacies of the Google ad platform. So, I hired a digital marketing agency to do it for me.
