Why we started Multiply

Running a small business or startup is hard. As founders, we dedicate our lives to building our businesses, but rarely are we founders experts in marketing. We intuitively understand the value of advertising and the potential that it has in delivering growth to our business, but the world of marketing is vast and often confusing. Digital marketing in particular is powerful, but also complex: tools from giants like Google can feel unintuitive—or even daunting.

I encountered this problem first hand when I launched my last startup, a high-end food delivery service in Tokyo. The day I launched my first Google Search campaign, I immediately saw an uptick in new business. And yet, I knew that I was leaving a ton of money on the table by running under-optimized and wasteful campaigns. As a founder of a small startup where I was 24/7 to keep every aspect of the business glued together, I simply did not have the time to dedicate to learning the boundless intricacies of the Google ad platform. So, I hired a digital marketing agency to do it for me.

The problem with digital marketing agencies

Unfortunately, I found that the digital marketing agency I hired, and the four agencies and freelancers that later replaced it, was woefully inadequate. Outsourcing to these agencies came with numerous issues:

Junior staff running the show: You get pitched by the senior team with sparkly logos and decades of experience, but your account is actually handled by junior staff handling 10+ clients. While the senior team is out selling to new clients, they leave the meat of servicing accounts—like creating compelling creative, researching keywords, and making data-based optimizations—to inexperienced and underworked analysts.

Infrequent, rushed optimizations: These overworked analysts were checking in on accounts only weekly—or even worse, monthly. When they did make optimizations and changes, they were often rushed, incomplete, and unscientific.
Expensive and sticky: Agencies were expensive, and switching costs were high. Fees generally ranged around 20% of ad spend and firms typically charged setup costs in the thousands, which made it a huge risk to change agencies even when I knew my current agency was underperforming.
Delayed reporting: Agencies typically conduct performance reviews on a monthly basis, so by the time you’re in the meeting discussing results, your budget is already gone. Any guidance you give to the agency is then taken in over the next month, so you won’t know what’s working and what isn’t working until your next meeting a month later.

The agency model was obviously broken. I couldn’t deny the power of Google Ads, but getting an agency to actually do its job felt impossible. That’s why we started Multiply.

Building an AI-Powered Alternative to Agencies

Multiply is the AI for Google Ads that I wish existed during my last startup. It works 24/7, is trained on historical performance data to run optimizations like a top-tier agency analyst, and offers businesses real-time data on results.

Here’s how it works:

AI copywriting trained on winning ads. AI reads your website, and takes your business’s unique profile to generate compelling copywriting for advertising. Our model is trained on top-performing campaigns from around the world, and crafts copywriting that is directly relevant to your business that primes customers to buy.
We analyze historical Google Search auction data to identify low-cost, low-competition keywords that offer the highest ROI opportunities.
We test your creative and keywords continuously, always watching the data to replace things that aren’t working. Your budget is automatically allocated towards your top performing assets, always.
We optimize by location. If your campaigns are wasting spend in cities or ZIP codes that don’t convert, Multiply shifts your budget to where it does.
We adjust by time and day. If late-night traffic isn’t converting, we pause those ads. If Sundays perform poorly, we reallocate that budget to weekdays.
Start for just $10. We offer Multiply for just $10 for the first month. This minimizes risk for new advertisers that aren’t confident about the ROI on the channel, and allows us to prove our capabilities before charging our typical fee of 10%.

Multiply combines AI for marketing with trained optimization algorithms to drive better results—creating the ultimate PPC agency alternative.

Ready to grow with smarter ads? Try Multiply

If you’re running Google Ads or thinking about it, try Multiply for just $10 for your first month. You’ll get a fully autonomous AI advertising agent that’s built to help you grow.

We’re not an agency. We’re a software product that replaces the slow, expensive, and opaque process of paid advertising with something better: real-time, intelligent automation.

AI for marketing is here, and we’ve made it accessible for every business that’s ready to grow.

Click Here to start now

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